Statement, Style, Impact

At BAU, we believe in the power of individuality, artistry, and bold self-expression. Our collaboration with Irena Jakimova, a visionary in empowering women entrepreneurs, brings to life the essence of statement jewelry, minimal aesthetics, and the signature style that defines our brand.

Irena Jakimova is more than a coach, entrepreneur, and leader; she is a force for transformation. Her mission is to help women step into their full potential, radiate confidence, and create impact through their visibility and unique message. Much like BAU, Irena embraces authenticity, purpose, and the art of standing out.

"If YOU are your business, your main product, then you need to shine your own light into the world," Irena states. At BAU, we echo this philosophy. Our designs are crafted for those who dare to make a statement, embrace minimalism as an aesthetic choice, and turn style into a language of power.

Through this collaboration, Irena embodies the spirit of BAU: elegant simplicity, distinct impact, and the boldness to be unforgettable.

Art director: Ana Stojanovska

Photography: Elena Trajkova